THRIVA

The most personalised meal of your life

We were tasked with writing a press release to announce a new partnership with our client Thriva and fast food restaurant Vita Mojo. 

We said no. Instead, we created something journalists and influencers couldn’t ignore - the most personalised dinner party of their lives. 

Sending out Thriva kits prior to the dinner, we even got them to take their own blood.

When they arrived on the night, they were greeted with a meal which a team of nutritionists, doctors and Michelin star chefs created bespoke for every one of them, based on the results of their at-home blood test. 

With quirky extras like Vitamin D lamps for those who were deficient, and expert advice on the night, the night secured coverage across nationals, and online titles from The Sun to The Guardian, Vogue and Women’s  Health and influencer content we didn’t pay a penny for.