LEON

Jack wings take flight

As LEON’s retained PR agency, our brief was to position LEON as the leading innovator on the highstreet and  promote LEON’s core mission around love for the body, people and planet.

We created a launch for their hotly anticipated vegan creation, Jack Wings - educating people on what Jack Wings are and introducing the new snack to people who care about sustainability and plant-based eating.

We ensured Jack Wings made their way to media houses and into influencers' hands all while launching a search to find  ‘Jack Wings’ on social. We offered all namesakes membership to our newly created ‘Wings for Life’ club allowing them access to a lifetime supply of Jack Wings and developed official branded merch sold through Etsy to raise awareness and give back to the LEON community.

The story made headlines across major nationals and online titles including METRO, ES and Independent as well as across top tier food and vegan titles.