LUNA DAILY

Breaking taboos and revolutionising ‘feminine hygiene’ to amplify an investment round and US launch

43% of women feel their intimate washing routines are causing them to have a gynae issue whilst 91% of women were not taught about intimate care at school.

Katy Cottam is on a mission to change that and to eradicate shame around intimate care with her body care brand, Luna Daily. In one year the brand closed a £3m investment round and were about to enter North America as the first exclusive UK intimate care brand to launch in Sephora. 

We used this news to develop a platform for Katy to tell the  Luna Daily brand story, amplifying its mission to revolutionise the outdated and stigmatised intimate care category

Working alongside partners in the US, we built out the business investment story for the UK media, using the UK fundraise and successful break into the US as our hook. We leveraged Katy’s personal and professional story as a female founder with a clear mission to showcase the business and its success to date.

We secured 20 pieces of coverage for the story, making headlines across trade with highlights across trade, tech and business including The Grocer, Women of Wearables, Vogue Business, Maddyness, Global Cosmetics Industry, Tech EU, EU Startups, Tech Funding News, The Industry Beauty, FemTech Insider, Beauty Matter, Just Entrepreneurs, Retail Tech Innovation   and the Founders for Good Podcast. 

Our work established Luna Daily as a leading voice in changing the conversation about intimate care setting the stage for future taboo challenging campaigns.