One of the world’s best known automotive brands, Jaguar Land Rover has recently embarked on its journey into the future of travel. Its spin-out company InMotion was developed as a standalone business, set up to create and incubate start-ups with the autonomy to innovate at a pace.
We were engaged to work with the existing team to establish a strong positioning, messaging and compelling narrative for the new brand that would bring its story to life and set it apart from competitors. We developed the concept, messaging and content in preparation for the launch of the business which is now used across all communications.
Lystable is a technology start-up providing a solution to allow big businesses manage the people they work with. Founded in 2014, the company has achieved rapid traction, closing two significant funding rounds in 18 months and expanding the US. We ran a PR campaign to support Lystable and its founder, Peter Johnston, throughout this phase achieving coverage across titles including The Wall Street Journal, TechCrunch, The Times, The Daily Telegraph, City AM, Tech.eu and various start-up and enterprise titles.
We are now supporting the company as it moves into the next phase of growth, establishing a leading voice in the debate around the future of work.
Child.org is an international children’s charity at the forefront on innovations in the third sector, with social enterprise at its heart. With a focus on improving the quality of life of children, the charity is committed to a holistic approach which addresses every part of a child’s circumstances - from food to shelter, and education. Child.org is committed to pushing the boundaries of the accepted third sector approach and has launched groundbreaking programmes including its Charity Apprentice course, which offers training for a career in the third sector and the Charity Concierge programme created with Festival Republic.
We work as strategic consultants for Child.org. We are currently supporting on a food-focused engagement campaign for Autumn 2016 and have previously supported across projects including a comprehensive rebrand, and promotion of these new social enterprise products.
Provenance is a social enterprise at the forefront of innovations in blockchain technology, revolutionising supply chain transparency. Its digital tools showcase the authentic story behind any physical thing whether it is fish or fashion items. Provenance is one of NESTA and The Observer’s 2016’s New Radicals, is part of the Ellen McCarther Foundation new CE100 and the company has recently started working with the Co-op on bringing trusted traceability to customers in-store.
Working directly with founder, Jessi Baker, we support Provenance with communications consultancy including messaging development and media relations. Provenance has appeared in titles including Fast Company, The Guardian, WIRED magazine, The Spectator and The New Scientist.
Zing Zing is a food delivery start-up offering a healthy spin on Chinese takeaway. We worked with the company’s founder, Josh Magidson to support the company's Crowdcube crowdfund with a targeted media campaign. Coverage was secured in The Daily Telegraph, The Daily Mail, Business Insider and various start-up and enterprise websites including Startups.co.uk and Real Business.
The campaign saw a record-breaking overfund, smashing through its target of £350,000 to reach £1.6m. We also worked with Zing Zing to build brand awareness, through influencer campaigns and product placement securing coverage on Heart and Capital FM.